Making Money Is Killing Your Business: The Path to Profitability and Purpose

In the relentless pursuit of profit, businesses often lose sight of their core values and purpose, leading to a decline in employee morale, customer satisfaction, and ultimately, profitability. "Making Money Is Killing Your Business" is a groundbreaking book that challenges conventional wisdom and offers a revolutionary approach to building a successful and sustainable enterprise.

The Problem: The Profit Delusion

Traditional business practices prioritize revenue and shareholder value above all else. This short-sighted focus creates a culture of greed, dishonesty, and unethical behavior. The pursuit of profit becomes the driving force behind every decision, compromising integrity, innovation, and customer service.

As a result, employees become disengaged and cynical, customers become alienated and untrustworthy, and the business itself loses its soul. The relentless focus on maximizing profits ultimately erodes the very foundation of the enterprise.

Making Money Is Killing Your Business: Second Edition: How to Build a Business You'll Love and Have a Life, Too

by Chuck Blakeman

4.7 out of 5

Language	:	English
File size	:	3553 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	299 pages
Lending	:	Enabled

FREE

The Solution: Purpose-Driven Profitability

"Making Money Is Killing Your Business" advocates for a paradigm shift in business thinking. It argues that businesses should not be solely driven by the pursuit of profit but rather by a deeper purpose that aligns with the values and aspirations of its stakeholders.

Purpose-driven businesses focus on creating value for customers, employees, and the community. They prioritize ethical behavior, sustainability, and innovation. By aligning their actions with their core values, these businesses foster a culture of trust, loyalty, and excellence.

The Benefits of Purpose-Driven Profitability

Research has consistently shown that purpose-driven businesses outperform their profit-centric counterparts in several key areas:

• Increased employee engagement and productivity
• Improved customer loyalty and satisfaction
• Enhanced innovation and creativity
• Stronger brand reputation and trust
• Increased profitability and long-term success

The Path to Purpose-Driven Profitability

The transition to becoming a purpose-driven business is not without its challenges. "Making Money Is Killing Your Business" provides a comprehensive framework to guide businesses through this journey:

1. Define Your Purpose: Identify the core values and aspirations that drive your business. This purpose should be authentic, meaningful, and aligned with the interests of your stakeholders.

2. Align Your Strategies: Develop a clear strategy that aligns all aspects of your business with your purpose. This includes your products or services, operations, marketing, and human resources practices.

3. Communicate Your Purpose: Share your purpose with employees, customers, and the community. Create a culture of transparency and accountability that fosters trust and engagement.

4. Measure Your Progress: Track key metrics that measure your progress towards achieving your purpose. This could include customer satisfaction, employee engagement, and social impact.

5. Reassess and Adapt: The business landscape is constantly changing. Regularly reassess your purpose and strategies to ensure they remain relevant and effective.

"Making Money Is Killing Your Business" is a must-read for business leaders who are ready to break free from the profit delusion and embrace a more fulfilling and sustainable path to success. By aligning their actions with their purpose, businesses can create value for all stakeholders, foster innovation and growth, and build a legacy that extends far beyond financial performance.

It is time for a new era of business, one that is driven by purpose and profitability. "Making Money Is Killing Your Business" provides the roadmap to a future where businesses can thrive while making a positive impact on the world.

Making Money Is Killing Your Business: Second Edition: How to Build a Business You'll Love and Have a Life, Too

by Chuck Blakeman

4.7 out of 5

Language	:	English
File size	:	3553 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	299 pages
Lending	:	Enabled

FREE